Tag: Membership


  • Governance Starts Before the Boardroom

    Earlier this year, I did a webinar on my House of Governance™, and Ed Rigsbee, CSP, CAE, the host of the webinar, asked me a very pointed question at the end regarding one of the domains: Culture, Candor & Accountability. This domain highlights the norms, behaviors, and expectations that shape how leaders engage, disagree, make…

  • Membership Needs More Intentional Curiosity

    A member is not just a data point in the AMS. Associations that want stronger engagement need to slow down, ask better questions, and become more intentionally curious.

  • Your Member Experience Is Your Purple Goldfish

    Nearly 15 years ago, a gentleman by the name of Stan Phelps entered my world. He had worked for years in marketing and had recently written a new book. He was looking to make an entry into the association community. His book? Purple Goldfish. There have been numerous books that have stayed with me over…

  • The Membership Marketing Super Bowl

    Football fanatics have the Super Bowl and now the expanded college football playoffs. Basketball fans have the Sweet Sixteen and the Final Four. Golfers have the Masters and the U.S. Open. Music and film lovers have the Grammys and the Oscars. Well, for me, as an association geek who truly geeks out on membership statistics,…