Tag: Member Engagement


  • Your Member Experience Is Your Purple Goldfish

    Nearly 15 years ago, a gentleman by the name of Stan Phelps entered my world. He had worked for years in marketing and had recently written a new book. He was looking to make an entry into the association community. His book? Purple Goldfish. There have been numerous books that have stayed with me over…

  • The Membership Marketing Super Bowl

    Football fanatics have the Super Bowl and now the expanded college football playoffs. Basketball fans have the Sweet Sixteen and the Final Four. Golfers have the Masters and the U.S. Open. Music and film lovers have the Grammys and the Oscars. Well, for me, as an association geek who truly geeks out on membership statistics,…